Covid-19 is Still Among Us?

Published: November 1, 2021

Covid-19 is Not Done With Us Yet

From a business perspective, we are all tired of hearing that word, covid-19, or pandemic. We just want to get back to business as it was before March 2020 when our Federal Government ordered a stay at home order, and all non-essential businesses were to shut down, and at that point is where all businesses are trying to get back to that point in time, but is that a realistic goal or chance of happening? But what do the experts say?

Lisa Maragakis, M.D., M.P.H., Lisa is not only a medical doctor but has a master’s in public health, so in this writer’s opinion, she is qualified to speak on this very subject as an expert in medical or clinical issues. Dr. Maragakis wrote an article in the John Hopkins hospitals blog concerning whether or not we are finished with the covid-19 pandemic or moving into a second and third wave of this virus. In Dr. Margaki’s opinion, we are still dealing with the virus and its mutations and should maintain, and get vaccinated, wear masks, wash our hands and continue social distancing.

Nevertheless, even with being vaccinated, one can still catch the virus, it is called breakthrough, but one’s outcome is not as severe as those who have not been vaccinated. However, those with medical issues still need to get a booster shot and maintain the abovementioned practices to protect themselves and family members who live together and others we love from contracting this virus.

So How Does This Affect Business Right Now?

The question that we should ask is, what have we learned from covid-19 over the last 18 months? Find ways you can leverage your business through the internet, such as using e-commerce as a way of getting paid for products or services that you sell. Develop or reconstruct your website to be your salesperson after hours. Develop a new playbook on how to survive the next world crisis, be it health or whatever that would restrict business operation and movement.  Research FDI did a research paper on this subject matter and gave suggestions on operating in this new normal.

So, putting all the wishful thinking behind us and looking at reality as it is, we are not going backwards to where we were before March 2020, ever again. Why? Because about 30% of the population has no desire to get vaccinated. I have had all my shots, including the booster, and I am an oncology patient diagnosed with lung cancer in October 2018. So I don’t want someone breathing on me who could be a carrier of this virus because my immune system is already compromised.

I am not alone in this matter; that is one of the reasons why e-commerce has exploded since March 2020. Consumers are refocusing on their health regarding the work environment and interacting with people outside their immediate family unit. These new practices by consumers are now prevalent in how they buy merchandise and who is invited to their homes more cautiously. This new attitude by the consumer has a contributing factor to the bottom line of all business concerns.

Strategies For Our New Normal

Entrepreneurs and small businesses alike must not forget the pain and suffering that was gone through in operation and sustaining their small business during the covid-19 shutdown. For this cause, if it happens once, then there is the possibility it could happen again. As the world begins to reopen, entrepreneurs and merchants alike are looking forward to some resemblance of work as it was in the past, with new strategies implemented for the safety of their employees. Employers must consider their most precious assets, their employee’s health, and protection as they rework for profitability.

However, it will not be easy; some small businesses will try to resume with old practices and the same business models, which must change to consider the ways of doing the same thing only more safely with customers in mind. What was learned during the shutdown must now be applied to new business operations, new models, and new strategies for the organization’s betterment and public safety? Covid-19 has changed the way the world has done business in the past forever.

When covid-19 plunged the world into this health crisis, measures were put in place to slow the spread of the disease. Now the balancing act begins with the reopening of worlds commerce, how not to spread the virus through one’s organization, customers, and society alike. With the continuous easing of restrictions, business organizations are getting acclimated to the new way of doing things as one takes advantage of how the world is changing with the understanding that businesses must change.

Digitalization of The Business Environment

Investing in the digitalization of the business unit will reduce the likelihood of transferring the disease to others. So, through having meetings other than face-to-face with teleconferencing tools. Through the implementation of various digital platforms will reduce virus footprint in the organizations. Invest in an excellent Customer Relationship Management software that can scale your business to where it is not, to where you want it to be in the future.

The organization of data within the firm, such as your documents, files, and other records reduced digitally to such software subscriptions like Office-365, by Microsoft can keep all this information in a digital workplace and share throughout the work community. Thus, the process of one-on-one interaction reduced through communication digitally will increase efficiency within the organization and limit the spread of the virus. With Office-365 teams, the need to have face-to-face board meetings eliminated due to this technology implemented in the business, which brings peace of mind to all that is meeting.


So, the question poised, is covid-19 done with us yet? The answer is NO! We have a long way to go before we can start thinking of this disease taking its foot off our necks, at least until sometime in 2022, depending on how many people will vaccinate.

Consequently, we must take what we have learned and do best what one thinks from a health perspective is needed for one’s family’s continued good health as we deal with our # 1 enemy, covid-19 pandemic in this health crisis. So, stay well and do what is best for you and yours. And above all, watch the crazies; there are everywhere.

As a small business consultant who specializes in entrepreneurial boosting of revenue through sales and marketing, if your organization have problems with the solution of finding ways to be profitable, enclosed is my calendar and schedule your free consultation in this matter to see if we can be of service with a solution to your business issue.

Book Time On My Calendar Here



I am interested in the readership commenting on this blog to better handle this current situation and crisis with the covid-19 pandemic. And response will follow.

About the author:

Dr. Donald E. Mitchell holds a doctorate in Entrepreneurship and Business Management works as a Small Business Consultant specializing in management software, digital transformation, digital marketing, e-commerce, website development, and alternative financing. He has offices in Southfield, Michigan, and Chicago, Illinois. His primary focus is on small business growth and solutions for growth through sales and digital marketing.


The author’s beliefs are personal and reflect his worldview, experience, and academic study, and research in the issues and practices mentioned in entrepreneurship and business management.

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