Dr. Mitchell’s approach and insight to marketing in the 21st Century comes from 40 years of experience working as a business practitioner, along with academic tutelage of current new business trends that works for a 21st-Century marketer. This skillset and knowledge contracted to other organizations that need their product/services promoted in the marketplace that the agency presents under the agency’s brand. The Agency’s development of partnerships with other business and financial practitioners for the 21st-Century entrepreneur or small business owner will help them in the new world of the digital frontier. The digital movement of websites, CRMs, Search Engine Optimization (SEO), and other 21st-Century business products and even consumer products are not solely of the future but the present now. The digital frontier can arguably be, started at the advent of the modern computer and its various peripherals, and now the digital revolution is at hand.
There are assorted reasons why small businesses fail, and marketing is one. But what is marketing? Philip Kotler, who is one of the world’s leading authority on marketing, says marketing is about meeting the human and social needs profitably. Peter Drucker a leading management philosopher and academic argues the aim of marketing is to know one’s customer and satisfy their wants and needs through some product or service in such a way that the product/service sells its self. The only thing left is for the product/service made available to buy.
Moreover, which brings us to the 4 Ps of Marketing. Product, Promotion, Place, and Price. Thus, are the basics element of any successful marketing campaign. This writer had done a research paper, his dissertation on why so many small businesses fail and found the reason why small companies do not develop business plans. Hence, the marketing plan is a crucial part of this plan, and without a marketing plan, among other business issues, the venture is doomed to fail.
The modern small business organization, due to the internet, has a myriad of marketing products and services before the year 2000 or coming into the new Millenium was unheard of, but gives the small business parity with its more significant counterpart-big business. Such as Websites, Video Conferencing, on-demand Virtual Meetings, Cloud Technologies, and Services, and other business services that are too numerous to reference in this article, but relevant to the modern business operation in the 21st Century. Today’s marketer must put all these business movable parts together that thy tell a message to a public that does not know the business exists or reinforce an existing business.
Marketing today has no boundaries; marketeers can deliver presentations and have meetings on-demand from anywhere as long as they have an internet connection and correct software and a computer. Donald E. Mitchell Agency (The Agency) uses technology and the principals of marketing in the 21st Century to leverage and to bring about change in the marketplace through entrepreneur vision, business management, and academic peer-reviewed research. Our focus as a marketing and a small business consulting agency is to find a problem and solve it using the latest academic research from today’s scholars. So, from a marketing-small business consulting agency how can we help your enterprise increase its bottom-line? Contact us so we can converse and find an answer to your question.
As small business consultants, we look at providing solutions to problems of small business organizations. For example, since the 2008 financial crisis here in the US, that quickly spread throughout the world, banks and other commercial organizations have changed their lending practices to small businesses. Moreover, small businesses have learned to invest more money into their operations through equity or borrowing from friends and family. Thus, this capitalizing alone has limitations on the growth of the firm, and still a need for external financing from banks.
As a marketing and consulting agency, we have developed partnerships with other entrepreneurial organizations that cater to entrepreneurs with an entrepreneurial focus on delivering unique value for the entrepreneur. Thus, as a marketing agency, we have developed contacts with financial organizations, whereas we are to seek out businesses that fit their financing persona that need capital for their businesses. Once we recognize a fit between the two organization we set up an introduction between the two organization and the entrepreneur can speak directly with the financial organization, who has been in business over 20-years and have loaned close to a billion dollars to worthy small businesses.
We specialize in the Hospitality industries such as Restaurants, Hotel & Motels, Liquor Stores. Now, this is not the entire list of approved industries that can be, funded; however, contact us, and we can email you the whole industry-approved list.
We can offer you with an instant quote, and the amount that you can qualify for (based on underwriting of your business criteria) through our loan calculator. Call us at (866) 400-3040 from 9-9 PM CST Monday-Friday and 10 am-5 PM ON Saturday’s closed Sundays. Loan approval within 24 hours and funding in as little as 3-days. We have offices in Southfield, MI. and downtown Chicago, and members of the BBB in both locations.
Please sign up for our blog; we encourage your comments.
We believe in speed and are very nimble. Contact us, and we will reach back within the hour. Our motto is we aim to please-always! So, reach out, and let us reach back and get a quote for your business today.
Corvid-19-6 Months in; What Have We Learned?
How Small Businesses are surviving Corvid-19
The survival of Corvid-19 for small businesses is the trajectory of what we have learned to this point. We must now put that in perspective for our new normal and the planning of our economic existence. With the social distancing, wearing of masks and gloves, we see our customer base reluctant in contacting merchants of all sorts directly, and this will go on for the foreseeable future, or until a vaccine found, tested, manufactured, and distributed throughout the world.
As entrepreneurs, this is what we do, take modified risks to call our opportunities, and build our American Dream; of operating our own business. There will be challenges that we all must face in the coming months that could go into years, but we must stay vigilant and maintain the course for we know what is at the end of the rainbow for us, our and the communities in which we serve. Hence, finding new ways to do that what we have in the past will take new innovative ideas and the mastering of technology in this new digital frontier.
The merging of the information age and digital transformation is something we must all come to view in the 21st century. Thus, if not mastered, and learned how to entwine it in our various businesses, then we as small business people will cease to exist, and open the door for another entrepreneur to come in and work that what we should have learned to work-digitalization in our business then we are doomed. Yes, we must stay observant of what is happening around us, with the cleaning and other areas that are needed to keep the virus at bay. Then, there is another indirect cost of a slower economy that merchants must deal with to stay in business; rent, utilities, and other functions that are needed to keep the doors open and operate our businesses.
The Entrepreneurial Sprit
We always find ways to compete against the odds and learn to adapt. Being agile, and the leveraging of technology, and being innovative with our marketing strategies is necessary for our survival. As one who holds a Doctorate in Business Administration, with a focus on Entrepreneurship and Business Management, one of the things they teach you in business school, the various reason why businesses fail no matter how large you are. (1) Financing Obstacles (2) Inefficient Management, (3) No Business Plan, and (4) Marketing Catastrophes.
As you know, running a business is a risky encounter, but the rewards are phenomenal. Small Business Administration states 20% of small business will fail with the first five years, another 50% with go out of business after 5-years, and only 33% will make it 10-years or more. Now, these are the natural statistics that have nothing to do with Corvid-19 or the Pandemic. So, how much more must we do to stay vibrant and profitable not only today, but for tomorrow, and far into the future?
Electronic Funds Transfer (EFT)
As more of your customers seek how they can spend their money safely, without the risk of catching this deadly virus, the question is, will you be in the mix to get paid from your customers when they want to buy from you? I remember starting in this business in 1989. At that time, it was the moving of merchant from the paper-draft to that of electronic terminals. So, the merchant could be paid quicker over that of 30-days as if it were in the 80s and before.
Now let’s spring forth into 2020. With today’s technology, merchants can get paid whether or not they operate a brick-mortar operation, on the go, e-commerce, or anywhere people are and want to buy their goods and services they can get paid in seconds, and the money in their bank account ready for the next day’s business. Oh, by the way, did I mention the set-up is FREE? Let’s face it if you are going to stay in commerce; you need consistent sales at the time your customer wants to spend, for if they leave your site, they will take that money to your competitor. Now, where does that money look better, in your bank account or theirs?
Payanywhere Smart Terminal Mini
Minimal size meets maximum versatility; the Payanywhere Smart Terminal Mini checks all the boxes
from the countertop to curbside, or on the go.
The Payanywhere Smart Terminal Mini is the ideal solution for merchants who aren’t ready for a full-blown point of sale system or just need some added mobility for their payments.
Make the same profit from non-cash payments as you do cash payments! Contact us for more details. It’s the Edge Program, exclusively from North American Bancard.
What is Edge? How does Edge work? Edge is NAB’s innovative solution that combines our Flat Rate Pricing and Cash Discount Programs. By applying both a “cash” price and an “other payment” price to every item, * Edge allows you to treat every transaction as a cash transaction!
You secure one low rate on every transaction. Then, through the use of our cash discount programming, all items are assigned two prices, creating a unique price increase that is applied on an item whenever a payment method other than cash is used.
No matter what business you’re in, we can give you a competitive edge.
Edge is ideal for merchants in any industry, including:
Use Edge in-store, online, or on-the-go!
Edge is compatible with all types of payments, including traditional magstripe cards, EMV chip cards, and NFC contactless. It even works with industry-leading payment devices like our Smart Solutions, which allow you to accept payments wherever you need to!
EDGE: THE FINEST CASH REBATE SYSTEM FROM NORTH AMERICAN BANCARD
Are you willing to get rid of the effect of payment managing expenses on your small company?
With the Edge Cash Discount program, you will enjoy the same profit margins from cash payments as you do from non-cash payments.
EDGE, OUR CASH DISCOUNTING PROGRAM, IS SIMPLE:
We provide you with what you need
What Edge Cash Discounting eliminates
Our Edge Cash Discounting program works on many POS solutions to meet your business needs, and we even offer free POS equipment if needed.
No Confusing Customer Receipt
When your customer checks out at the point-of-sale, our EDGE software knows, in real-time, how to modify the transaction to counteract any expenses. This modification is called the Cash Discount adjustment. This Cash Discount adjustment means, your customer is providing you the same profit margins, whether they pay in cash or not. It doesn’t get any easier than that.
You continue to price all of your merchandise, assuming cash payment. If you have been charging your customers a higher price than you would like to charge because you knew many would pay with plastic, you can now offer the cash discount pricing on all advertised pricing. This would make your advertised pricing more competitive and attractive to the consumer without costing you a dime.
Since 1992, NAB has helped 100,000s of merchants reduce their costs and increase their profits. Now, it’s your turn! Contact us for more details.
The embracing of technology and harnessing of its powers to put more money in our bank accounts is not all bad in this Corvid-19 era. We at North American Bancard (NAB) emboldened the entrepreneurship spirit and developed software to go into our systems that would automate and save you money that could go directly into your bank account rather than the credit card processors; it is called Edge. What Edge would do is differentiate between cash payers and credit/debit payers and give you the merchant savings. That what you were paying as traditional credit card processing is now saving and not a debit to you.
So give me a call (866) 400-3040, email me; firstname.lastname@example.org, and of course, we would love for you to go to our website; www.donaldemitchell.com, view our past blogs, and let me show you how our groundbreaking software can save you thousands of dollars annually that is better served in your business than others. There is no cost to you as a merchant; this entire process is FREE to you, the merchant. The views of this blog are from Donald E. Mitchell solely, who is the founder, president, and CEO of Donald E. Mitchell Agency, Inc., which is a small business consulting, and marketing agency. You can follow him on Facebook and LinkedIn.
Courtesy of Thriveglobal.com
According to Andrew Kucheriavy, who is the founder and CEO of the Internet, content is the most crucial thing on your website. It is through this message that separates your website from your competitions. It is the window that visitors see what differentiates your site and business operation form others in your line of work, and why they should do business with you over your competition. Content is primary, and everything else is secondary. The content of your site should engage your prospective customers with tagline and slogan that are customary to your audience.
This type of marketing involves all the creation and sharing of the media of publishing content to attract potential customers to your website. This information can become in a variety of formats, such as blog posts, videos, news, white papers, case studies, hoe-to-guides, photos, infographics.
The benefit of appropriate content is to increase the readership of people who visit your website and potentially become a lead and then a client. The search engine loves constant updates within sites, and this change should be what potential customers want to see on a website. Such information will draw them there to look at your website longer, which brings them into your content, which interests them. Then use Social Media to promote the site and content.
What Is the Time Frame of Content Marketing Working?
According to Carol Ann Tan of Aprkd, which is a digital marketing and strategy firm, it will yield between six to nine months, depending on your industry and business. In short, Google, along with another search engine, has indexes of website pages, and it catalogs this information. Hence, this done by sending bots that crawl through the internet, so when you search Google’s keyword, you are seeking an index of website pages. Google’s algorithm is the determinator of which webpage to recommend first that relies on 250 factors which include SEO, keywords, the age of the domain, content quality, and the competition. Thus, it is a complicated factor that happens is under a second.
So, what do You do While Content Marketing is Working?
Moreover, I recommended setting goals using the S.M.A.R.T. context, which is specific. Measurable, Attainable/Actionable, Relevant, Timely. Now, six goals are depending on your business goals.
Tim W. Knox in his article 10/27/2004 in Entrepreneur magazine online (https://www.entrepreneur.com/article/65204) stated that if one has a business, then they should have a website, that statement held true then and even more so today with the increased usage of the internet and more companies having sites. The presence of a website gives credibility to the organization and give potential customers a chance to see what you have to offer and an opportunity to do business with you when it is convenient for them. This holds true for investors and others who wish to know more about you and your business and the products that you have to offer. Most consumers research companies before doing business with them and your website is the first impression they get about your enterprise. A professionally developed site gives credence to your business and can provide a favorable opinion in the mind of your next customer.
As a small business consultancy, we have partnered with a website development organization that has a stellar reputation in the industry that operates under our brand. We intend to provide excellent service and in-depth consultation to the type of website that you desire with knowledgeable professionals that knows the ins and out of website development. Why not call us to learn more about how we can build or re-develop a professional website for your organization? The call is free (866) 400-3040 as well as your consulting call too.