The Pandemic and Christmas Marketing


Published: December 12, 2020

Courtesy of COVID-19, Christmas ’20: Creating …

mintel.com

Marcia Mogelonsky, Ph. D., is the Administrator of Insight, Food & Drink at Mintel, who has ideals on celebrating Christmas during the pandemic during our 2020 Christmas celebration. Even Though this will not be like any other Christmas holidays of the past for caroling, mass gatherings at New Yorks’s ball drop where there are into the millions of people gathered to countdown this once in a year gala event; but not this year.

The events of this year, 2020, will be more laid back stay-at-home happenings and no long travel events outside of the home due to the virus. In the past, it was common for families to travel to exotic ski resorts with their families to celebrate Christmas. But due to the virus, this too has been short-tailed.

Families must find new ways to socialize within a limited space with their nuclear family after that of the customary mass Christmas parties, be it corporate or family and friends’ gatherings. This virus has everyone on alert and not willing (for the most part) to spread this virus to others unintentionally. However, living in a free society, not all citizens have this same approach. Some do not see the need to wear a mask or the social distancing of themselves away from others and feel this entire concept is a charade and is not more than the standard flue, so they let down their guard’s hundreds of thousands perished to the pandemic.

So no matter what you think, be safe this Christmas season, and think about your fellow neighbor other than just yourself.

Merchants

In its playbook for merchants provides six methodologies in which merchants can overcome the devastation of the earlier parts of 2020. The dismal economic trend on sales due to corona-19 stranglehold it has had on most business not merely here in the U.S. but other parts of the world. However, here are some other critical areas for merchants to consider during this holiday season, closing out their business year and keeping it profitable.

  1. Think e-commerce; due to the consumer are leery of coming out in big crowds reconstruct your website, and make it friendly for doing business online.
  2. Seven out of ten merchants look to the winder sales secession to make up for lost deals earlier in the year, according to The Visa Back to Business Study – Holiday Edition. So, the concept is to make this time pay-off through unique sales propositions (USP).
  3. And to take advantage of USP, merchants must have a robust digital position in the marketplace. They are done through digital marketing concepts that will drive traffic to merchants’ websites to convert through sales or inquiries through search engines on the services they render to the customers and prospective customers alike.
  4. Imagine Digital marketing, the promotion of your website, and if you don’t have one, contact us, and we can assist with this project and have it up an e-commerce based in no time, generally within 24hrs. The utilization of your email marketing to customers and prospective customers alike can also boost sale activities from an economically depressed nine months (March 2020-December 2020). Digital is cheaper than our conventional or legacy sales practices, and quicker too.
  5. Tweaking your Business Model is a sure way to stay-a-float in doing marketing in a way not thought of in 2019. All industries have this challenge, but the key is finding what works for your business concern; remember, your business is unique.
  6. Listen to your customers in what they have to say about what they need. View from your customer’s perspective and not merely your own on rendering unique quality service that otherwise overlooked in the past.
  7. Small businesses use your size to maneuver and pivot and be more agile than your competitors. The study and implementation of the digital transaction into a traditional or legacy marketing program can boost sales.

Concluding remarks

 It has been some twenty years since the progressive movement from traditional or legacy marketing to 21st-century digital marketing and transitioning in the new millennium. Small businesses and marketers alike have moved slowly to this point; others more aggressive than others, but the pandemic has opened all our eyes. We may never go back to the total where we were before the pandemic; if commerce can show this new digital process can show profits, a better bottom line, quicker profit in an economic sense.

How consumers do business has changed, e-commenced is not new but is getting a fresh wind on how to move goods quicker due to this reach of the covid-19 virus. Consumers are hesitant to be in large crowds, but they still want the holiday shopping done quickly, just in time for Christmas. Merchants must rethink the marketing process and be more agile than their larger counterparts, which has always been their strength.

Digital marketing reach, for those who use it, can be a remarkable boost on the firm’s Bottomline if learned and used appropriately in the marketing of their goods and business services.  If you want to know more about how to implement digital marketing in your firm, reach out to us, and we will be more than glad to assist your implementation of this marketing process into your business too.

Dr. Donald E. Mitchell, D.B.A.

We aim to please, always!

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